Radio 24 Logo Contest
June 2019
8 weeks
(200 hours)
Brief:
- Conveys the value of Radio 24
- Use the color Green
RADIO 24
Radio 24 is an Italian radio station owned by the 24 ORE Group. It is 10th in the ranking among the most followed national radio stations and it mainly deals with politics, economics and finance. This competition was held for the radio’s twentieth birthday.
*The real logo of Radio24 is registered with patent 362019000056469
Logo History
Dates & Patents
1999 Logo registered with patent 0001426552
2016 Logo registered with patent 302016000092109
2017 Logo registered with patent 302016000092109
Value Research
Keywords
Researching the keywords that describe the company helps to visualize and conceptualize the new brand.
Design Studio
Sketching
A graphic study was carried out to verify how to inscribe the letters R, 2 and 4 in a square (a neutral geometry).
Design Studio
Shield
The shield is a symbol of force, authority, safety and unassailability. It is also an aristocratic symbol widely used in heraldry. This geometry was used to inscribe the logo.
It satisfies the first point of the value research.
Waves
The letters R, 2 and 4 overlap the drawing of a radiant source with the waves spreading with the purpose to represent radio waves.
It satisfies the third point of the value research.
Design Studio
Lettering
The letter R (which shortens the word “Radio”) and the words 2 and 4 (for the number “24”) have been inscribed inside the shield. They have been stylized to respond to other graphic requirements as well.
It satisfies the fourth point of the value research.
Fun
The overall drawing also recalls the profile of a smiling face where – as shown in the figure – the eye, the nose, the hair and the smiling mouth can be distinguished. This smiling face expresses enthusiasm in listening to the radio.
It satisfied the second point of the value research
Logo building
After tracing the x axis and the y axis, point 0 is identified.
Pointing to the zero point traces nine arcs maintaining a fixed step of X. The circles will therefore have radius X, 2X, 3X, 4X, 5X, 6X, 7X, 8X, 9X.
At the intersection of the ninth arc with the x axis, point 1 is identified. Pointing to point 1 traces two arcs with radius 8X and 9X which will determine the left side of the logo.
At the intersection of the second and third circle with the y axis, tree horizontal lines are drawn which delimit the logo at the top and the letters 2 and 4 below.
The closing of the areas to be colored occurs through a radius of X/2
Variations
Logo can be edged in black and with a green fill color, but it can be declined in a linear version (with only the external border) or solid green. This logo is also easy to decline in black and white, both in linear and solid versions. (Linear versions are preferred for saving ink and energy). The green name “Green Forest” was chosen as a wish for a greener world
RAL:6018 Green Forest
CMYK:83,21,100,8
RGB:34,139,34
HSV:120°,76%,55%
HEX:#228b22
All artworks © Massimo Burberi - All right reserved
